THE BRIEF™ by Original Minds THE BRIEF™ by Original Minds
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How to Reinvent Your Agency or Consultancy for the AI Age
Briefings & Playbooks

How to Reinvent Your Agency or Consultancy for the AI Age

AI isn’t just another trend. It’s the biggest shift professional services have faced in decades — a tsunami that’s rewriting how value is created, how work gets delivered, and who wins in the marketplace. How do we adapt to the changes we're now going through as
By Tobias Dahlberg • 3 min read
SimpleOS™ Cohort Launch Deal (Limited Time)

SimpleOS™ Cohort Launch Deal (Limited Time)

By Tobias Dahlberg • 3 min read
The Money Equation: Your Six Levers for Compounding Growth
Photo by Adam Nir / Unsplash
Creative Business

The Money Equation: Your Six Levers for Compounding Growth

There is an equation running through your business, whether you are aware of it or not. It explains how you make money. Use it to find your focus and create compounding growth.
By Tobias Dahlberg • 4 min read
Adapt Or Die: Reinventing Your Agency For The AI Age
Briefings & Playbooks

Adapt Or Die: Reinventing Your Agency For The AI Age

The AI marketing industry is set to more than double from $47.3B in 2025 to $107.5B by 2028. Four capabilities separate winners from losers. This Briefing explains how to be one of the winners of the AI age for agencies in the marketing and creative industries.
By Tobias Dahlberg • 2 min read
Weekly Roundup: The Good, The Bad, The Unbelievable
Creative Business

Weekly Roundup: The Good, The Bad, The Unbelievable

Another week in the trenches of relentless speed of change, ups and downs. We're covering the creative industries and the world of marketing and branding. Let’s review some highlights from this week.
By Tobias Dahlberg • 3 min read
Things I Hated Most About My Brand Consultancy (And How I Fell Back In Love With It )
Creative Business

Things I Hated Most About My Brand Consultancy (And How I Fell Back In Love With It )

Owning and running an agency or consultancy can be a dream come true. But certain choices can make it a nightmare. Here is a snapshot of my 15-year journey, and what you can learn in terms of making smart strategic choices.
By Tobias Dahlberg • 4 min read
THE BRIEF™ by Original Minds THE BRIEF™ by Original Minds

The Brief by Original Minds® provides daily(ish) fuel for marketing pro's, creative leaders, brand builders, and agency founders who want sharper thinking, better strategy, and clearer perspective.

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