THE BRIEF™ by Original Minds THE BRIEF™ by Original Minds
Sign In Sign Up
Sign In Sign Up

Trends & Insights

The signals shaping tomorrow’s markets — consumer shifts, tech waves, and cultural undercurrents.


AI Won’t Replace Your Team — But It Will Expose Who Thrives On It
Creative Business

AI Won’t Replace Your Team — But It Will Expose Who Thrives On It

Most agencies still talk about AI like it’s a shiny new tool in the kit. It’s not. AI adoption isn’t a software update. It’s a talent reset. AI will not replace your team, but it will decide who thrives.
By Tobias Dahlberg • 3 min read
The Marketing Department of One: How to Out-market Companies 10x Your Size
Brand & Marketing

The Marketing Department of One: How to Out-market Companies 10x Your Size

Most agencies and creative businesses are world-class at marketing their clients' brands but hopeless at marketing their own. But give just one AI-powered wizard the keys, and you can grow exponentially.
By Tobias Dahlberg • 4 min read
Why The Next Big Agency Is Not An Agency
Creative Business

Why The Next Big Agency Is Not An Agency

There’s a quiet revolution happening in the world of marketing, branding, and creative services.There’s a quiet revolution happening in the world of marketing, branding, and creative services.
By Tobias Dahlberg • 2 min read
Seven Predictions About The Future For Creative Entrepreneurs
Trends & Insights

Seven Predictions About The Future For Creative Entrepreneurs

Here is how we see the future for creative entrepreneurs, well, seven predictions.
By Tobias Dahlberg • 1 min read
THE BRIEF™ by Original Minds THE BRIEF™ by Original Minds

The Brief by Original Minds® provides daily(ish) fuel for marketing pro's, creative leaders, brand builders, and agency founders who want sharper thinking, better strategy, and clearer perspective.

Copyright Original Minds® All rights reserved.