Briefings & Playbooks Adapt Or Die: Reinventing Your Agency For The AI Age The AI marketing industry is set to more than double from $47.3B in 2025 to $107.5B by 2028. Four capabilities separate winners from losers. This Briefing explains how to be one of the winners of the AI age for agencies in the marketing and creative industries. By Tobias Dahlberg • 2 min read