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If you run a creative business or lead marketing, you’re standing on shifting ground. This isn’t another “AI is coming” think piece. It’s a field guide for survival — and reinvention.

It's a free, no-BS guide for badass agency owners and creative entrepreneurs who want to win in the AI era—not just survive it. AI isn’t just another creative tool—it’s the new nervous system of the agency business.

The next 36 months will make or break agencies, consultancies, and marketing leaders — and how to stay indispensable.

Over the last year, AI has gone from novelty to necessity.
It’s not just automating tasks — it’s redefining the role of marketers, agencies, and creative leaders.

In Adapt or Die, you’ll discover:

  • The 5 biggest threats AI poses to your business model (and how to turn each into an advantage)
  • Real-world examples of agencies and brands using AI to grow margins, not cut them
  • A practical framework to stay valuable in a world where “good enough” is automated

This is for you if:

  • You’re a CMO or marketing leader who needs clarity on AI’s real impact
  • You run an agency, consultancy, or creative shop
  • You want more than hype — you want an action plan

Interested in the sequel?

It's called How To Reinvent Your Agency For The AI Age